Desert Dreams

Summary

A desert oasis property in Phoenix, Arizona. The home was purchased in July of 2022. Before offering on the home we conducted extensive reach that showed a high demand and great return for a large gathering home in Phoenix. Many bachelorette parties, work parties, family gatherings, and friend gathers happen in the Phoenix area. While under contract, our design group choose all the furniture, planned the landscaping, and put a plan in motion to start work the day the home closed.

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The target audience was a large group vacationing in Phoenix. When a group is vacationing rather than only visiting for family or a conference, they are willing to spend more for an experience. We offered an experience by transforming the backyard into a resort-like space with a spa, pool, fire pit, putting green, outdoor kitchen, tanning area, games and more. We know when you add activities and experiences to your home guests will pay more than they would for just a place to sleep.

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The design vision was "desert modern". Guests are choosing to travel to the location before they book the property so we wanted them to feel like they were in the location they chose. We did this by drawing inspiration from the local landscape and used green and orange tones throughout the home to mimic what you see outside the windows. Our artwork was focused on the local landscape. We also incorporated some southwestern pieces.

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When setting up the property we pay attention to every detail so that a guest has a seamless stay. We stock the kitchen with all the cooking utensils you'll need. We use the best quality sheets, mattresses, pillows, and other linens. We set out soaps, laundry pods, snacks, coffee, water, and other amenities that make the guests feel comfortable. Reviews are vital to an airbnb's success so we strive for great hospitality.

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The Desert Oasis has been live for 4 months now and has surpassed our expectations as far as nightly rate and occupancy. We owe it to our winning formula of market research, intentional design, efficient setup, and best-in-class management.

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